Marketing Communication Manager F/H

The Marcom Manager directly reports to the Marketing and Innovation Head; she or he is assisted by Marketing Analysts. The objectives of the role are to increase awareness and visibility of the Framatome brands and offers on the marketplace. Therefore, the scope of responsibilities of the marketing communications Manager are:

Framatome Brand management
– Develop and manage the brands portfolio of Framatome accordingly with the market needs

– Ensure that the defined brand rules and governance are in place and applied throughout the company including its subsidiaries     

Marketing Communications
– Define and implement the Corporate marketing plan in relation with the Business Units

– Roll out the marketing plan by using and enhancing our channels (Framatome customer newsletter, Framatome website, social networks,  ..)

– Develop and manage the global marketing campaigns when needed

– Monitor and analyze web analytics from our campaigns and digital tools and make them available within the organization

Events
–  Manage main events to which Framatome participates (WNE, WNA Symposium, NNF, Euronaval)

– Manage the biannual review of events and conferences to which Framatome participates worldwide and ensure that they match Framatome business priorities

– Prepare and share a yearly review with BUs, entities and the management

Sales Enablement
– Together with the technical advisor and the BUs, ensure that the products and services of Framatome are well represented on our promotion platforms: Solutions Portfolio and Engage!

Professional organizations
-Define organizations in which Framatome should participate

– Perform a yearly review of Framatome presence in these events and conferences

– Manage the yearly budget of membership fees

Coordination
– Ensure a proper information and collaboration with the BUs to increase all entities efficiency

– Ensure coordination with the Corporate Communications Department for Brand topics and major campaigns and events

Profile:

You are a graduate of an engineering school, or have a Master’s degree in business or management.

You have around ten years’ experience in an equivalent role, preferably in an industrial environment and/or B2B activities. Commercial experience would be a plus.

You will have solid skills in strategic marketing and market research, as well as an understanding of IT so that you can keep abreast of developments in digital tools and network management.

You are fluent in English and have a good command of office automation tools.

You know how to keep track of deliverables and associated milestones.

Finally, you are autonomous, proactive and enjoy working in a team and in project mode.

Specialization: K2 - Marketing

Min. level of education required Master

Place: Ile-de-France, Paris (75), La Défense

Employment level: Cadre

Item authorizing the screening of narcotics for the prevention of addictions: Oui

Item subject to export control authorization: Oui